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Se-quence- noun.
def. a continuous or connected series.
Unite the world? We’ll give it our best shot.
SequentialT is a global unity organization that strives to connect people around the world through expression of solidarity- that we are all connected in our desire to help others and make our world a better place. This connection is represented through sequentially-numbered shirts, each one unique for every person. Proceeds are donated to causes selected by SequentialT members.
SequentialT is a global social experiment- shirts will be worn from Azerbaijan to Zimbabwe and from Uruguay to the Maldives. Let’s see if we can spot a SequentialT shirt climbing Mount Kilimanjaro, visiting the Pyramids or admiring the Niagara Falls. Let’s see if we can spot one at dinner in a trendy Parisian bistro, walking through a vineyard in Tuscany, shopping in Hong Kong or running a marathon in Washington. Each time you see a SequentialT you can note the person’s number – were they an early adopter or did they just get theirs? – as well as the country they’re from and which cause speaks to them the most. You can RELATE to people you wouldn’t otherwise know anything about.
ABOUT THE SHIRTS:
Social responsibility begins right here. Our shirts are the most progressively ethical clothing on earth. Climate Neutral T-shirts. Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.
What is ‘Low Impact’ Farming?
We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.
Carbon Neutral
Our apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.
100% Organic Product
SequentialT is a 100% organic product, produced under the Global Organic Textile Standard (GOTS) and certified by The Control Union and The Soil Association.
Fair Trade Practices
Under the organic standard, farmers and agricultural workers are protected by stringent social criteria, total traceability across the entire supply chain, but also by the ban on the use of poisonous pesticides and defoliants which can severely damage the health of farmers and families. These standards also free poor farmers tied into third world debt to chemical companies on the ‘pesticide treadmill’.
Justice for Workers
To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labor, we go further, making transparent our manufacturing supply chain, through an independent audit by the Fair Wear Foundation. The FWF exists to promote fair labor conditions in the clothing industry.
Environmental
Our apparel is made to demonstrate the highest possible environmental, social and ethical standards. The humble T-shirt, the most basic canvas for communicating a message, has become the environmental product.
Environmentally Friendly
Our apparel is certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing of our apparel.
Wind Powered
The primary energy source for our apparel is thirty massive wind turbines that generate a continuous source of renewable electricity.
What is Climate Neutral?
Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low emission) organic agriculture and carbon neutral industrial manufacturing, achieved through substituting energy use from fossil fuel powered power stations with clean renewable energy from wind turbines and solar power.
No Carbon Offsets
Carbon neutral is a term most often used to describe a state where CO2e emissions have been negated entirely by the purchase of intangible ‘carbon offsets’. This represents the ‘lowest quality’ means of achieving carbon neutral status and is discarded by SequentialT as a credible method. The only course of action is to change business-as-usual practices and genuinely reduce any emissions that contribute to global warming. This can only be achieved by the reduction of on-site energy consumption, and a switch from fossil fuel to renewable energy.
Pick Your Cotton Carefully
We guarantee that we do not use cotton from Uzbekistan while the use of forced child labor is endemic. This follows the recommendations of the Environmental Justice Foundation ‘Clean Cotton Campaign’. The complete traceability of certified organic cotton allows us to make this guarantee.
Low Water Footprint
It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rain. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.
Look After Our Water
The processing of the dye effluent takes place in a controlled closed-loop purification system that uses treatment ponds, sand filtration and reverse osmosis to convert the wastewater into clean water.
Biodegradable Packaging
Our apparel is packaged in biodegradable PVC-free packaging, and in 100% recycled cardboard boxes.
Carbon Labeling
Our apparel will help to reduce the carbon footprint of a T-shirt by up to 90%. However, consumers require an independent verification process and a label over the claims of individual companies. The Carbon Trust is trialing such a carbon reduction label. This carbon reduction label acts as both the verification and communication of the CO2 of SequentialT apparel. The Carbon Trust product carbon footprinting method is to become the single standard for a product’s carbon footprint in the UK.
Save The Climate- Wash Cool
Our apparel can be washed at 30°C; however, we ask SequentialT consumers to consider the effects of domestic machine washing and tumble drying time and time again, which may contribute up to 80% of the energy used by a conventional cotton garment in its lifetime. We label our garments SAVE THE
CLIMATE – WASH COOL – LINE DRY in addition to standard wash care instructions. We also recommend eco-friendly detergents, which have minimal aquatic toxicity and will biodegrade quickly and completely.
How’s that for social responsibility!
SequentialT is founded by a team of entrepreneurs who wanted to create something truly meaningful.
Meet the founders:
Peter Kraft pkraft@sequentialt.com
“Our goal was to connect people on the broadest scale possible. Connectedness, solidarity, alliance. Those were the key things that drove us to create SequentialT.”
Tracy Howe thowe@sequentialt.com
“Bigger than life. Something that was so large in meaning and purpose that it drove us to create it.”
Paulina Fibak pfibak@sequentialt.com
“We’re all connected. Everywhere I go I can feel a connection between people. I wanted a way to “wear that connection on our sleeves.”
John Kiely jkiely@sequentialt.com
“You can’t stop unity. It came to me at 2 in the morning, and I’m driven to bring it to life.”
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